IBT independently contacts your real clients, verifies who they are, asks one question, and lets the math decide. Here's every step — nothing hidden.
Submit your business info, your client count, and your industry. That's it for now.
Business name, contact info, industry, client count (N), and average contract value.
Your sampling plan (how many clients we'll contact, what counts as passing), and your fee.
You submit your full client list and sign a legal declaration that it's complete and accurate. We cross-check it against two independent sources.
Why this matters: you can't add fake clients, and you can't leave out unhappy ones. The list has to be real.
IBT contacts your clients in a randomized order — you don't know who, and you don't know when. Every respondent must verify their identity before their answer counts.
When the 90-day window closes, the results go into a published statistical formula. The formula gives a pass or fail. Our Certification Committee can only verify the process was followed — they can't change the outcome.
The full formula and all thresholds are published — anyone can check the math.
Pass, and you get a certification level — Bronze through Platinum — based on how many verified clients had a positive experience. Higher levels mean more satisfied clients at real scale.
If you don't pass, you receive a full report showing exactly where you stood — response count, ratio, and what you'd need to reach certification. You can reapply in 90 days.
Certification lasts 12 months. Renewal is a full re-assessment from scratch — your past standing gives you no advantage. This keeps every IBT certification current and meaningful.
Your fee depends on how many clients you have, what industry you're in, and the size of your typical contract. It's all math — no negotiation, no sales process.
| Clients (N) | Expressive | Generative | Fiduciary |
|---|---|---|---|
| 50 | $1,500 | $2,000 | $3,000 |
| 100 | $2,000 | $3,000 | $4,500 |
| 500 | $5,500 | $7,500 | $13,500 |
| 1,000 | $9,000 | $12,000 | $21,000 |
IBT is structured so that no single person can grant or deny certification. The data collectors and the decision-makers are separate by design.
Contacts clients, verifies identity, records responses. Has zero authority over certification decisions.
Reviews whether process was followed correctly. Cannot override the mathematical outcome.
External body with no operational role. Conducts annual audits and publishes results publicly.
IBT accepts formal appeals on three grounds. File within 30 days of your decision.
Apply now. The first step takes less than ten minutes.